Job Description

Do you love the outdoors, and have the skills of being hands on and strategic at the same time? Our ideal candidate for the Marketing Manager position will be highly organized and is an outdoor enthusiast with a minimum of 3 to 5 years in a Marketing Manager role. If you have the skills, experience, and passion, then this position could be a great fit for you! 

POSITION SUMMARY:  

The marketing manager is responsible for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business, amongst all brands.

The marketing manager is responsible for expanding the brands awareness in the outdoor marketplace. Additionally, this position is responsible for the overall execution of the brand strategy as well as the consistency of brand representation across all media and product, social, digital marketing, advertising, events/outreach/trade shows, public relations, promotions, guerrilla marketing, cause marketing, partnerships, retail packaging and displays, sales materials and catalogs. The position will work closely with our Corporate Creative Director, the product team and sales team regarding market and product trends, product positioning, strategy, and relevance to the brand, with retailers and consumers. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• General Marketing
  1. Assists in creation of annual marketing plan and manages its execution including the yearly marketing budget.
  2. Conducts regular market research to track competitive branding and content trends.
  3. Develops and supports key online and retail marketing relationships. 
  4. Generates annual product/sales collateral for sales meetings and trade shows.
• Brand Management
  1. Develops brand assets as needed to create a thorough and purposeful consumer communication.
  2. Collaborates with product and sales teams in development of the assets needed
  3. In conjunction with Product, sales and Creative director, this role develops brand campaign and category stories.
  4. Develops product copy and marketing messaging copy. 
• Public Relations
  1. Creates PR strategies and works with internal/external PR contacts to create content and execute initiatives.
  2. Develops and creates press kit materials and contacts media as needed.
  3. Manages PR agency relationships 
• Close collaboration with web team
  1. Content briefs.
  2. Schedule of emails, homepage promotion, product launches, site updates, promotions, etc.
  3. Tracks progress and success.
• Consumer events and Trade show management
  1. Creates and manages show and vendor deadline schedule.
  2. Manages sample shipment and setup.
  3. Manages signage creation, delivery, setup.
  4. Manages related budget.
• Online content management
  1. Manages product and lifestyle photoshoots and video, to include.
     • Scripting.
     • Directing.
     • Acting and actor management.
     • Vendor management.
     • Content upload for team access.
  2. Manages relevant outside vendor base and solicits new sources as needed.
  3. Ensures consistency with brand standards.
  4. Proposes new content where it supports business initiatives.
  5. Responsible for BOX Marketing organization, naming, seasonal updates/deadlines.
  6. Responsible for Salsify Marketing content uploads and upkeep.
• Social Media
  1. Develops a calendar of initiatives aligned with web and product promotion schedule.
• Closely monitor and work with CS team to Improve consumer relationships and consumer loyalty.
• Performs other related duties as required and assigned.
• Direct Report Management
  1. Direct the daily task of Content & Marketing Coordinator

QUALIFICATIONS/SKILLS

• Bachelor’s degree in business, Marketing or related field of study.
• 3-5 years relevant experience. 
• Experience and knowledge include working closely with senior management and in a team environment, a broad range of marketing experience with in-depth knowledge of marketing elements, experience evaluating markets and identifying opportunities. 
• Solid creative judgment.
• Excellent written, verbal, interpersonal, communication skills.
• Strong presentation skills. 
• Strong organizational and project management skills.
• Knowledge of SEO, copywriting, video/studio production experience and social media experience.
• Demonstrated leadership, drive, confidence, risk taking and influence.
• Ability to work well under pressure and manage multiple deadlines.
• Must be team, customer and brand focused/responsive in all ways. 
• Ability to travel as required
• Software skills include Microsoft Suite, Google Analytics, Graphic Design Suite (Adobe, etc.)
• An understanding of and experience with camping, backpacking and hiking is required. Must be passionate about the outdoors. 

BUDGET QUALIFICATIONS

• Manages Marketing budget for Specialty division including event budgets. 

SUPERVISORY RESPONSIBILITIES

• Specialty Content and Marketing Coordinator.

WORK ENVIRONMENT

A collaborative, open space work environment located on the second floor of the 40,000 sq. foot facility located in Broomfield, Colorado. Team members share a common desk area. There are approximately 50 employees in the 40,000 sq. ft Broomfield corporate facility which houses a workout facility, multiple quiet telephone booths and a large employee breakroom for the employee’s use.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others. 

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the Marketing Manager position is $75,000-$85,000 annually based on education and prior experience.

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